The Radio Vendor Alliance (RVA), a leading consortium of premium service providers dedicated to supporting local radio stations, today announced the appointment of broadcast industry icon Mike McVay as Strategic Advisor. In this role, McVay will provide guidance and support to advance the organization's mission of bringing together industry-approved, state-of-the-art vendors to help radio stations make confident decisions.
McVay, President of McVay Media, brings over four decades of unparalleled experience in broadcast programming, content strategy, and talent development. His appointment comes on the heels of his 2025 induction into the National Radio Hall of Fame, cementing his legacy as one of the most transformative figures in radio broadcasting.
"Mike McVay's depth of knowledge, innovative thinking, and commitment to the radio industry make him the ideal strategic advisor for RVA," said Dennis Green COO of Sun and Fun Media and RVA member. "His insights will be invaluable as we continue to empower local radio stations with the tools, services, and expertise they need to thrive in today's evolving media landscape.”
Throughout his distinguished career, McVay has consulted hundreds of radio stations across the United States and globally including Canada, Australia, New Zealand and Europe. He previously served as Executive Vice President of Content and Programming for Cumulus Media and Westwood One, where he oversaw programming for more than 500 radio stations. His consulting work has shaped the careers of prominent on-air personalities including Delilah, John Tesh, Stephen A. Smith, Soledad O'Brien, and Reba McEntire.
In addition to the Radio Hall of Fame, McVay’s extensive list of accolades includes the 2025 NAB National Radio Award, recognition as a 2024 Giant of Broadcasting by the Library of American Broadcasting Foundation, and the 2024 Leadership Award from the Broadcasters Foundation of America. He serves on the boards of Country Radio Broadcasters, the Alliance for Women in Media Foundation, and the Library of American Broadcasting Foundation.
About Radio Vendor Alliance
The Radio Vendor Alliance (RVA) is an autonomous organization comprised of reputable radio vendors that provide exceptional products and services to local-focused radio operators. RVA members undergo a rigorous certification process to ensure they meet high standards of quality, trustworthiness, customer service, and value-based pricing. The alliance serves as a trusted advisory for radio station owners and managers looking for high-value service and software partners.
About Mike McVay
Mike McVay is president of McVay Media, a full-service consulting firm specializing in broadcast and digital strategy, network programming, podcast development, and talent coaching. Founded in 1984, McVay Media has advised clients across the broadcast, podcasting, streaming, and entertainment industries for more than 40 years. McVay's work has shaped radio programming and talent development worldwide, and he continues to be a leading voice in the evolution of audio content delivery. For more information, visit www.mcvaymedia.com