Your station is already the voice of your community. Or you want it to be. So… what if you also became the online destination website of your community?
That’s exactly what smart broadcasters are doing, and you can do it, too, with help from Local Beat.
Using the new Local Beat (from Radio Content Pro) plugin or API, you can launch a standalone local news and lifestyle website that’s constantly updated with fresh content for your market without hiring writers or chasing down stories. It's completely automated and works on its own, or you can set it up as an invaluable assistant for your local team.
This is not just a feed of stories from other sources. Local Beat gathers stories from carefully chosen, trusted sources in your local market 24/7/365. Within moments, each story is uniquely curated and rewritten as original content for your brand. It's ready to publish with no copyright issues.
The new Wordpress plugin and API (that works with all websites) make it a breeze to choose how you publish the content: Turn on manual selection and have full control over what is published or set it on auto-publish and forget it. Every story will be sent to your site, sorted into the categories you choose.
Here’s the genius part: You can monetize it separately from your station brand. All you need is a domain, a WordPress install, and about 10 minutes to set it up.
Why Create a Separate Local Site?
Many stations are using external feeds to provide updated content on their radio station website. That's fine, but if you want to monetize it, your content must be unique and original. And if you really want to capitalize on it, consider a separate local website. Here's why:
Fresh brand = new revenue opportunities (especially for digital-only advertisers). No more pressure to offer digital advertising as a bonus or bundle.
Hyper-local content that appeals to everyone—not just radio listeners. Attract new eyes and build your online following, then turn them into listeners and grow each station's audience base.
Ideal for sponsors who want visibility but not necessarily tied to your on-air brand. This strategy opens the door to new sponsor opportunities and local digital marketers.
SEO goldmine when fed daily with relevant stories for your town or region. Your new local portal scales quickly when your stories show up at the top of searches.
Think of it as your cluster’s new side hustle—with scalable, sellable inventory that grows itself.
How to Build and Promote It
First, become a Local Beat (by Radio Content Pro) User. You’ll have a non-stop flow of local content within 72 hours. For a demo and more details, visit www.radiocontentpro.com/local-beat/. Consider adding other Radio Content Pro content feeds to add even more depth to your site.
Set Up a WordPress Site: Install WordPress and choose a style for your site.
Install the Radio Content Pro plugin: Download it here. Content will immediately flow like magic. If you don’t want to use Wordpress, no problem. You can connect any website to the Radio Content Pro service using RCP's new API. Get details here.
Auto-Publish or Edit: It takes about three minutes to adjust your settings in the plugin dashboard. Then, choose to edit incoming posts manually or let the system handle everything automatically. You can customize by category (news, events, sports, weird stories, etc.) to create the local flavor you want.
Then Start Promoting
Use the power of the loudspeaker (your stations) to drive traffic to your new local website.
On-air promos: “Find the full story at [YourTownNow.com].” Build more familiarity by adding mentions to news, weather, and traffic reports.
Website traffic drivers: Feature teasers and headlines linking to the new site. Make it prominent on each station site.
Email newsletters: Include top stories or headlines and point to the local site. Radio Content Pro will even show you how to install a plugin that sends automated, always updated email newsletters to your subscribers.
Social media posts: From each station’s Facebook, Instagram, etc. Each story comes with ready-to-use posts custom-designed for all major social platforms.
Your stations become a megaphone to fuel the growth of your new digital brand.
BONUS: Put Your Talent in the Spotlight
Local Beat (and Radio Content Pro products) include ready-to-use video scripts for every story. That means your personalities can quickly record short, branded video segments to post on the local site—turning your celebrities into local news influencers.
It’s great for:
Brand extension
Social media clips
Sponsored video content
Building station visibility beyond radio
Imagine your midday host introducing a community hero, your morning show doing quick hits on weekend events, or your cluster sales team offering a branded video series to clients. It’s all baked in, and it's all incredibly sellable.
Ready to Launch?
Whether you want to upgrade your station’s site or build something entirely new, Local Beat has the tools to make it easy—and the content to keep it fresh.
Get a demo at www.radiocontentpro.com
We’ll show you how stations are turning local content into digital revenue, one story at a time. Get a demo and free trial so you can start cashing in on this amazing opportunity!
